YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • jqubed@lemmy.world
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    2 months ago

    But usually I’m pausing a video to try to read text that appeared too briefly in the video!

  • empireOfLove2@lemmy.dbzer0.com
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    2 months ago

    Wait y’all still see ads on YouTube?

    If I can’t block ads on a device, I’m not using YouTube on that particular device.

      • theareciboincident@lemmy.dbzer0.com
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        2 months ago

        Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.

        And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.

        Humanity deserves extinction, I’m gonna go release some refrigerant real quick

      • sandman@lemmy.ca
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        2 months ago

        You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.

        Fuck youtube. Fuck ads. Fuck useful idiots defending either.

  • mark@programming.dev
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    2 months ago

    Google says pause ads on YouTube are getting a very positive reaction from advertisers

    Bc screw the users and their reactions 😄.

    We really need a good YouTube competitor. This is beyond ridiculous at this point.

      • Cosmic Cleric@lemmy.world
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        2 months ago

        ?

        Well, let me break this down for you, one part at a time…

        FFS.

        FFS
        (Click on above link for explanation.)

        /picardfacepalm

        I’m facepalming the fact that YouTube wants to stick ads in when you do a pause on a video, the same way that Captain Picard from Star Trek the Next Generation does. It’s an older but still relevant meme.

        CC BY-NC-SA 4.0

        I’m apparently annoying some individuals for some strange reason who get triggered and can’t handle having a link in someone’s comment that points to an open source license.

        Anti Commercial-AI license (CC BY-NC-SA 4.0)

        • Saik0@lemmy.saik0.com
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          2 months ago

          can’t handle having a link in someone’s comment that points to an open source license.

          It’s a waste of screen real estate that does nothing. Your “rights” automatically conflict with the rights of the platform you’re posting to, and all the other ones that you federate with. Unfortunately there’s no standing for your link to do anything. All your doing is advertising a webpage for no reason. Further, you cannot enter someone into an agreement with your licensing terms without positive consent/agreement, which you’re not obtaining nor could ever reasonably obtain on a federated platform where your content is automatically distributed to the entire fediverse.

          Buy products from my affiliate link! (except yours does nothing useful at all)

            • Saik0@lemmy.saik0.com
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              2 months ago

              to use whenever it’s used online.

              Didn’t say that at all. I’m saying that you posting your post to lemmy.world doesn’t bind them to any license. And neither does it bind anyone else to it.

              If it’s your words on your own platform then no problem, you can license it however you see fit. But your post was posted to someone else’s server and was federated to my instance. I didn’t agree to any license and neither did the lemmy instance you posted to (or anyone else in the federation), I wouldn’t have accepted any terms of a license, and will continue not to accept any that limits my ability to distribute content unrestricted (eg. a non-exclusive, royalty-free, worldwide license to use, copy, distribute, publicly display, and modify your User Content) specifically because all of that is required in order to distribute content over the fediverse. Regardless of if my lemmy instance makes money or not.

              Nobody needs to be a lawyer to understand this. Being bound to licenses requires consent in order to be bound. You published your data to my server knowingly where I do not offer such consent to any user submitted license. This would be akin to you handing me a gift and only after I’ve used it state that I need to accept terms and conditions. That’s not how it works at all.

              Lets look at this the other way… If I posted this response to my lemmy instance and grant rights only to lemmy.saik0.com with no rights for distribution, no rights to other instances, and all other rights fully reserved. I cannot now go after every instance in the federation for distributing my content to your screen, I willingly gave the content over and lemmy.saik0.com or lemmy.world didn’t necessarily agree to that license. Or another example… Where I want to post restrictive license that grants me rights to someone else’s instance even though I have no ownership stake in their instance for posting on their platform. You cannot simply bind someone to a license of ANY TERMS without explicit acceptance. In many cases it’s “by continuing to use this product” on a modal pop-up for example. requiring an active closing of the modal to continue operating the site. You’re missing that completely… consent… and every server in between me and you would also need to agree to it even if I were to agree to your license terms.

              Ultimately I own my server… and you’re submission of content pushes data to my server without my consent to your terms. You cannot bind me to them.

              • Cosmic Cleric@lemmy.world
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                2 months ago

                Nobody needs to be a lawyer to understand

                Honestly, I’m too exhausted to rebut your various points that I disagree with. Been spending too much time, much more than should be spent, in debating this issue with people, for what we’re talking about, a single link.

                I’ll advocate for being the owner of my own content, and being able to license it the way I see fit, until an actual lawyer with some standing states otherwise.

                I do thank you for your input though.

                Anti Commercial-AI license (CC BY-NC-SA 4.0)

                • Saik0@lemmy.saik0.com
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                  2 months ago

                  I just find it hilarious that you post shit like this… https://lemmy.world/comment/9578409

                  And think that your posts should not be usable for some purpose reason when O’Reilly definitely WOULD have a case over their trademark. And you’re distributing that content under your own license. Especially since that image is tagged with a different user in the bottom right.

                  I don’t care for the argument. I’m just outlining why people are downvoting you. You’re likely wrong, which you’ve already admitted in your comment history that you have no idea. And that you are a hypocrite on the matter anyway.

                  But right… Good luck.

      • makeshiftreaper@lemmy.world
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        2 months ago

        It appears this person signs off all of their comments with a creative commons license for fair use, presumably saying how you’re allowed to use their comment. Which I’m relatively sure has exactly the same legal power as a boomer posting a Facebook picture saying that they don’t consent to having their data collected

        • Cosmic Cleric@lemmy.world
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          2 months ago

          It appears this person signs off all of their comments with a creative commons license for fair use

          I didn’t used to, but got tired of people making money training their AI models off of my comments. And it’s a momentary copy and paste, easy to do.

          Also, considering the types of replies I’m getting these days, and the entertainment I’m obtaining from people’s reactions to them, I find it good to just include them in every comment going forward. It weirdly triggers people for some reason.

          Which I’m relatively sure has exactly the same legal power as a boomer posting a Facebook picture saying that they don’t consent to having their data collected

          Well, when you get your law degree, come on back and let us all know what the final word from you is on this subject.

          Anti Commercial-AI license (CC BY-NC-SA 4.0)

            • Cosmic Cleric@lemmy.world
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              2 months ago

              Wtf?! You copy and paste them manually? I thought you were using an app that let you set footer/signature.

              I actually went looking on the Lemmy website client for a signature field in the account info area, but they didn’t have it.

              So I sent a text message to myself once with the Lemmy formatted url string, and I use that as a scratch pad.

              Then all I have to do is press hold on the text message to copy it once, and paste it in each of my comments.

              Takes just a second.

              I’m hoping someday the Lemmy web client will allow signatures, so I can just put it there and not even have to hassle it.

              Anti Commercial-AI license (CC BY-NC-SA 4.0)

  • archchan@lemmy.ml
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    2 months ago

    I’d sooner stop using the internet than be forced to imprint that carefully crafted poison into my psyche. They will not steal my life with ads.

  • atrielienz@lemmy.world
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    2 months ago

    Pause a video to answer a phone call or reply to a text or look up some information? Here’s an ad at full volume! Seems legit. Sure. Do it. What could go wrong.

    • Joelk111@lemmy.world
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      2 months ago

      According to the example, it just shoves your video to the side and shows a static ad, not a video. If it played a video with audio that would be fucked. If it’s just silent stuff, honestly not even that intrusive or crazy imo. Smart TV boxes have been doing similar shit for a while, right?

      Also, at least with YouTube you can pay to avoid it, if you’d like.

      • atrielienz@lemmy.world
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        2 months ago

        I don’t know my smart TV hasn’t been hooked up to the Internet and my streaming stick doesn’t show me those kinds of ads. I do pay to avoid it. I have youtube premium. In fact I was grandfathered into the $7.99 rate from having Google play music back in the day and my rates only just increased. The point I was trying to make is that this isn’t going to just stay as the static ad. It will absolutely change with time because Google’s losing money on the ad revenue business (it’s just not as lucrative as they need it to be to keep investors happy). The static ads probably will go to full blown video ads at some point (and extensions will counter that by muting tabs and auto stopping playing popup videos until the end user clicks the play button etc because people will try to get around this). This is just the newest progression in a long line of progressions of terrible ad implementation.

        I don’t want billboards in my living room though. It’s reasonable to not want billboards in your living room.

      • Tja@programming.dev
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        2 months ago

        Get out of here with your facts. We want to make shit up and then get enraged at the shit we just made up!

  • smackjack@lemmy.world
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    2 months ago

    Following in porn’s footsteps I see. Can’t pause a video without getting an ad shoved in front of your face.

  • Cowbee@lemmy.ml
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    2 months ago

    Enshittification. Youtube is always going to get worse as long as it exists to make money.

      • CileTheSane@lemmy.ca
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        2 months ago

        If McDonald’s started charging $100 for a cheeseburger, the response of “well who’s going to pay for it?” Would not be appropriate.

        The cost is too high and is only increasing because of greed.

        • Marcbmann@lemmy.world
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          2 months ago

          The cost is too high? Seriously?

          You’re not paying anything for the service. You have no concept of what their costs are. You’re mildly inconvenienced by some annoying and slightly obtrusive ads.

          It’s a business, not a charity. And they owe you nothing.

          • CileTheSane@lemmy.ca
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            2 months ago

            They are charging me my time through ads.

            You have no concept of what their costs are.

            Neither do you, but I know Google will shut down anything not profitable enough and they haven’t shut down YouTube.

            It’s a business, not a charity. I owe them nothing.

  • 【J】【u】【s】【t】【Z】@lemmy.world
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    2 months ago

    YouTube is unwatchable for me with all these ads. Even without ads, content creators mostly all follow the same generic bullshit format.

    It used to be a great resource for visual aids and explanations, now it’s filled with money making schemes and scams and every video has 14 minutes of bullshit and 1 minute of content.

    • Aceticon@lemmy.world
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      2 months ago

      15 minutes videos of some over excited guy overlayed on or overlayed by lots of cutesy/flashy/cartoony pics, interspected by irrelevant/low-brow-humour “I’m so cool” video segments, padded with tons of fluffy talk and with every silly post-production effect conceivable, to make a point that could have been made in 2 minutes.

      I barelly every watch Youtube nowadays, especially if I’m looking to actually learn something or for the solution for a specific problem.