Got this notification when I opened Chrome when coming back to my desk after lunch.
“We changed our privacy settings to allow us to snoop on what you’re looking at and shove you ads accordingly. Feel free to opt out, but we’ll probably opt you back in when you aren’t paying attention.”
Targeted ads are designed to make you feel inadequate or incomplete. Even if it doesn’t convince you to buy the product advertised, it can still shift your expectations and world-view just by normalizing a certain type of consumption (or attitude, or media, ect).
Just because you don’t spend money, doesn’t mean ads aren’t still subtly manipulating your expectations.
It is a trillion dollar a year industry for a reason.